The phrase "one's own loyalty program" refers to a specific rewards or incentive system that is offered by an individual, company, organization or institution for their customers, members, employees or other stakeholders. This type of program typically involves the accumulation of points, miles, credits or other types of rewards based on purchases, activities or behaviors, which can then be redeemed for various benefits such as discounts, free products or services, exclusive experiences or privileges. The goal is to encourage and reward loyalty by providing incentives that motivate individuals to continue doing business with the organization offering the program.